Rocío Almanza Guillén oversees the creation of games and digital content for the animated series Alma’s Way and Daniel Tiger’s Neighborhood. She is a bilingual specialist in design for learning with a focus on children and their families. Prior to joining Fred Rogers Productions, her vast experience included product management, production, creativity, and strategy for educational and non-profit organizations such as the Joan Ganz Cooney Center at Sesame Workshop, Discovery Kids México, and more. Rocío has served as a consultant on programs such as Girls Inc. of Metro Denver, STEMblazers, the National Center for Women & IT, and TECHNOLOchicas. In one of her previous roles, with the support of the World Bank, Rocío created the communication strategy ¡Vas!, recognized as one of the 20 Best Practices in Public Policy for the Youth in Ibero-America by OIJ, PNUD, UNFPA, CEPAL, and UNESCO. Rocío holds a B.A. in Communications and Journalism from Universidad Nacional Autónoma de México, with a specialization in Social Education from Universidad de Sevilla, and an M.A. in Digital Media Design for Learning from New York University.